Scotland's Coefficient is moving to ScottishFootball.info
An explainer & my plea for you to join!
A New Chapter for Scotland's Coefficient
Dear Readers,
This will be my final article on twitter. From now on, all articles and posts that involve in-depth research will be published exclusively on my new platform, ScottishFootball.info.
I’ll use my Twitter account to share links and brief descriptions of each new post. The website is a substack account, which is a subscription-based platform where I can publish my articles, podcasts, and videos - to paying subscribers only. It has a website and an app you can download.
For the first year, the price you pay will be the cheapest that Substack allows me to charge - this works out at 6p per day.
What’s Changing?
🆕Exclusivity: Starting 1st March 2025, all my content will be available only on ScottishFootball.info
🪙Affordable Pricing: For the first year - until February 2026 - the subscription will be set at Substack’s lowest allowable rate, which works out to less than 6p per day. You can subscribe for either £1.66 per month (annually billed) or £3.50 per month (monthly billed).
✍️Quality Content: Every “3 minutes reading time” post you see translates into about 3 hours of research, fact-checking, graphic design, writing, and editing on my end. Maintaining this level of work requires a sustainable model.
Why Am I Making This Change?
⏳Time and Effort: Producing high-quality, well-researched content requires loads of my time. Continuing to offer this work for free, now I have a young family, is no longer viable.
🆙Twitter: A lot of people follow me on Bluesky as they have left twitter. Trying to post on two platforms, especially when there is a character limit on Bluesky, is complicated and time consuming. Twitter have also raised the prices of the Premium+ subscription - which allows me to write articles here. It now costs £372 a year. I've had 125 million views on twitter in the last 12 months, which has resulted in £3.50 of twitter ad revenue per month. It's not sustainable.
🗞️Crediting My Work: My research has been used by almost every Scottish news outlet, often without credit. There are a lot of good people working in Scottish Football journalism, and I have good relationships with many of them. Several journalists have messaged me over the years to ask me questions and then credit me in their articles. However the change in online news consumption has resulted in a lot of the big corporations putting pressure on employees to churn out 7-8 clickbait articles a day. Due to this pressure to produce 'news', this inevitably results in my posts being taken and used as a news article, with no credit as to who did the research, which is frustrating.
Similarly, other 'pages' on Social media sites post my tweets as their own work, removing my logo from my graphics so nobody knows where it originated. A humorous example would be that the top google image search for "scottish football finances" brings up a 2 year old reddit post, which has screenshots of a Facebook page, which itself is screenshots of my graphics from twitter, with my page name cut off.
A new website won't stop this happening - but it legitimises scottishfootball.info as a source to be cited, and any journalists using my page for information will now at least be compensating me for my effort.
How Will YOU Benefit as a Subscriber?
🙏 KEEP IT ALIVE - If you enjoy reading any of the information on this page - this is the only way to keep it going. I am committing to this venture for the next 12 months. If I am unable to make a success of it then both the website and my twitter page will end in February 2026.
📽️ HELP IT THRIVE - If it is a success, then I will add more content than I've done up to now on X. I will include video explanations of my posts - particularly for the more complicated content - and I'll bring back podcasts. Eventually the dream would be to expand the site from being just me, and instead include a team of others - just normal guys and gals - that are passionate about Scottish football and feel they have something to say.
📒 ORGANISED LIBRARY - On X it can be hard to search for older posts, or even keep up with what has been posted. ScottishFootball.info will organise all content into dedicated sections - e.g. all Scottish National team posts will be found in the same section, available for you to read at your leisure.
Want to know which result Scotland need to get into a certain pot for a draw? Go to the Scotland National team section. Want to know what Aberdeen's matchday revenue was in 2014? Go to the Financial Results section. Want to know if Falkirk have the 7th highest average attendance in Scotland for this season? Go to the SPFL section. It will be an ever growing library of information, with new sections added regularly.
📩 CUSTOMISABLE EXPERIENCE - You can use the website or the substack app to view my page. By subscribing you will receive all of my posts straight to your email inbox, before seeing them on someone else's online page a few hours or days later.
However, if you like some of the stuff I post but not all of it, that's fine - you can change your email filters so you're only subscribed to the sections you are interested in. For example I know a lot of people are not interested in posts specific to Celtic or Rangers - they will both have their own section on the website that you can choose to ignore and unsubscribe from if you wish.
🗣️EXCLUSIVE COEFFICIENT CHAT - Subscribers will get access to a private comment section on every post, and can join a chat group with other subscribers. This will hopefully result in a respectful space for discussion among like-minded fans, without fear of being abused by a faceless account.
🤝 THIS IS FOR YOU - If you've made it this far then you are exactly my target audience. You're interested in what I have to say and read through my posts. If you've ever searched to find my page, bookmarked any of my tweets, or turned on notifications for my posts then scottishfootball.info will be right up your street.
Please consider taking out a paid subscription to pay me for the work that I do. If you don't like the site - tell me why, and I'll fix it. If you do like the site - tell everyone else online, and they might subscribe too!
Thanks,
Gavin
Normal Guy